Scaling without validation risks wasted time, money, and opportunity. This session shows entrepreneurs how to test demand, refine offerings, and ensure fit before investing in growth.
What the class covers
- Apply market validation techniques (customer interviews, prototypes, surveys, pilots).
- Analyze real data to confirm demand.
- Decide when to pivot, persevere, or pause.
What you will work through
- Industry analysis and market analysis, and the difference between them
- Segmentation by sector, geography, feature, price, and channel
- Jobs To Be Done, and the four forces that move a buyer or hold him still
- The buyer timeline, from first thought through active looking to purchase
- Minimum viable product, run as build, measure, learn
- The research tools a Montana owner can reach: IBISWorld, Statista, PitchBook, Crunchbase
What you take home
- Customer interview guide.
- Validation experiment design template.
- Metrics dashboard for measuring demand.
Who this class is for
Startup founders, product managers, and small business owners preparing to launch or scale new offerings.